For the first time in Hidria’s history, the traditional pre-New Year's meeting of the management took place in the virtual form. Owing to the anti-Covid-19 protection measures, 200 participants attended the event via the MS Teams application, where we went thought the past operations and had a look into the future, which is full of challenges and thus also opportunities.

The Covid-19 epidemics profoundly changed our lives and business operations that we were used to before. Nevertheless, we finished the year successfully and positively. We proved again that we are the best when facing the most difficult situations. We carried out important new break-through innovations, obtained many new nominations, business partners and customers. This gives us a strong basis for further good performance and strategic planning of our solid common future.

In the coming three years, we plan to invest over EUR 50 million in development and high-technology equipment.

At the same time, we are preparing for the next 5 to 10 years by identifying and analysing the key factors that will form the future of our industries. On this basis, we are proactively designing our strategy and, within it, our target innovative solutions for establishing our competitive advantages also in the future.

For this purpose, we were joined by Dr Nadya Zhexembayeva, a world-renowned expert in reinvention from the USA. In her motivation lecture, she emphasised the need for a continuous detection of the signs announcing big changes in order to adjust on time. Or even better, which is also Hidria’s aspiration, to co-create them and thus co-create a better future for all, and thus for us.

Decisions on changes must be taken when the need for such changes is not at all clear yet to most competitors; this is the way to gain a competitive advantage. Otherwise, our competitors make such changes before us and overtake us in the constant battle for space on the market. Hidria possesses all the knowledge and passion needed for this.

We sincerely thank everybody for everything that we have and will do together for our Hidria for the benefit of us all and everyone around us. We wish you a merry Christmas and happy New Year 2021! We are going on – even stronger and more determined. We have a vision. We know the way.